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PowerPoint Presentations:
Alejandro Crawford, CEO (Co-founder of Nolej)
To achieve measurable growth in today's environment, managers need to engage the critical mass of tuned out consumers. Executives, entrepreneurs and project heads today require a new agency that blends technological fluency, strategic vision and traditional marketing prowess to achieve business results.
When Alejandro Crawford and his partners created Nolej, they envisioned it as the digital agency that specializes in hard impact launches—be they forays into new markets, attempts to reclaim changing ones, or greenlit new projects and funded ventures. By implementing a full-spectrum process that integrates strategy, branding, rich media, and interactive work, Nolej creates meaningful relationships between its clients and their target customers. By doing so, Nolej serves as valued consultant to smart digital age managers, bringing full execution capabilities and delivering value that is a multiple on the fees it charges.
Prior to founding Nolej, Alejandro managed several businesses in media and marketing, piloting MacKenzie-Childs, Ltd. of NY through its period of explosive growth and leading a team that produced multiple successful viral and traditional media projects. He has his BA from Cornell and his MBA from the Tuck School of Business at Dartmouth.
A self-proclaimed nerd and thought-leader in the interactive marketing space, Ale teaches marketing, entrepreneurship, e-business and growth strategy to management graduate students at NYU-Polytechnic Institute, and acts an advisor to a number of growing and new ventures. He serves on the executive committee for the Dartmouth Alumni Association of NY and the steering committee Dartmouth Entrepreneurial Network, and is a regular speaker at events sponsored by Cornell, Tuck and various industry organizations.
Andrew Berger
Andrew Berger is counsel to the law firm of Tannenbaum Helpern Syracuse & Hirschtritt LLP in New York where he focuses on copyright and trademark litigation and licensing on behalf of a wide range of clients who create, distribute and exploit intellectual property.
Andrew’s clients include publishers, content creators, illustrators, filmmakers, including a 2010 Academy Award winner, digital distributors, new media companies and software companies. He assists these clients in litigation when others have used his clients’ copyrights and trademarks without permission and also helps his clients monetize their intellectual property through licensing, joint ventures, sales and related transactions. Further, Andrew has extensive commercial trial experience. His clients in complex commercial litigation have included a Latin American government, the Women's Professional Tennis Association and a Channel Islands investment company.
Andrew is a graduate of Cornell University and Cornell Law School and is the immediate past president of the Cornell Law Association, the alumni body representing the more than 9,000 graduates of that school. The Board of Trustees at Cornell recently elected Andrew to the Cornell University Council. Andrew has been teaching trial practice at Hofstra Law School for the past 15 years. Over twenty-five years ago Andrew founded the Litigators Club, a group of about twenty lawyers from about as many law firms, which meets periodically with judges to discuss matters of common concern concerning litigation in the federal and state courts. The judges from the Second Circuit who have been guests of the Litigators Club include Judges Leval, Livingston and Katzmann and Justice Sotomayor, before she joined the Supreme Court. In addition, Andrew serves a mediator in Southern District of New York.
Andrew now serves as a co-chair of the Copyright Subcommittee of the IP Litigation Committee of the Litigation Section of the ABA. Andrew is also a member of the Federal Courts Committee of the City Bar after having completed a three-year term on the Copyright Committee. Andrew frequently speaks about intellectual property topics before bar and other groups, including the PLI Advanced Seminar on Copyright Law. He also has published a number of articles on IP topics in the BNA Patent, Trademark & Copyright Journal.
