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The Johnson School Club of Southern California and Cornell Entrepreneur Network (CEN) present
Uncensored VC Confessions — a candid discussion led by Zach Shulman, Senior Lecturer of Entrepreneurship at the Johnson School at Cornell University, and also a managing partner at Cayuga Venture Fund based in Ithaca.
Panelists include:
Mark Yung '96, Senior Investment Executive, Orchard Capital
Ari Swiller '91, Co-Founder/Principal, Renewable Resources Group
David Stern '91, Venture Partner, Clearstone Venture Partners
Come to this event to get first-hand viewpoints and advice from venture capitalists on topics relevant to entrepreneurs and startups, including executive/VC/employee relations, institutional dollars, corporate governance, service providers, and business sense. The delivery will come in the form of “one liners,” a format designed to elicit great discussion and rapid-fire commentary, with plenty of room for audience participation and questions. Venture capitalists, entrepreneurs, startup employees, and service providers are sure to find this event worthwhile and entertaining.
Event Contact: Allison Shirley ~ 607.254.7176 ~ acs275@cornell.edu
CEN LA in partnership with The Cornell Club of Los Angeles presents: How to Start A New Chapter in Your Life At Any Age: A Guide for Entrepreneurial and Semi-Entrepreneurial Cornellians (tm)
Do you fantasize about starting your own company, being your own boss, significant earnings, learning new skills (or reawakening dormant ones), or wanting to make a difference in the world? You're not alone. Long after graduation, the majority of Cornell graduates are still asking, "What do I want to be when I grow up?"
CEN LA in partnership with The Cornell Club of Los Angeles presents: Gateway to the Non-Profit World
At this event you'll learn from Cornellians about working at, volunteering with, and starting a nonprofit. This will be an inspirational and interactive evening that will feature three experienced and passionate presenters followed by an open discussion. We encourage you to join us and share your charitable ideas, experiences and dreams.
After our sold out Doing Well by Doing Good event last March, everyone is wondering, what’s next? Leah Bernthal '98, Board Director, CoachArt, and Daniel Garblik '04, Vice President, Hotel Financial Strategies, have been hard at work on that answer. They've developed the concept for a wonderful event. All we need is you! Are you wondering how to connect with other alumi working in the non-profit sector? Join us as we help you create a new alumni social and networking
Think of the number of Cornellians currently active with nonprofit and social sector organizations - whether working at a nonprofit, serving on a Board of Directors or volunteering their time.
Now think of the number of Cornellians looking to add a nonprofit element to their life, and the opportunities created by bringing them together.
Many alumni are already actively involved with a nonprofit and looking to network, learn, grown and share their experiences. However, there are even more alumni who want to volunteer, find a nonprofit job or give back to their communities.
We hope this event will help you develop a network of non-profit alumni no matter where your interests lie. We’ll even have volunteer "ambassadors" to gather hands-on information and
Featuring;
Al Jerome ‘64 – President and Chief Executive Officer, KCET - TV
Judy Walker – California Director, Share our Strength
Our event goals;
Wednesday, March 25th, 2009
6:00 PM - Reception/Networking
7:00 PM - Speaker/Q&A/Open Mike
9:00 PM - Conclusion
Location: The Culver Hotel, 9400 Culver Blvd Culver City CA 90232 (310) 558-9400. Valet Parking $6. Public parking structures in downtown culver city are first 2 hours free, $1 per hour thereafter.
Cost: This event requires pre-registration as it will SELL OUT. Purchase now to avoid disappointment. Cost is $20 including reception and presentation. The bar is no-host.
CEN LA in partnership with The Cornell Club of Los Angeles presents: Low-to-No-Cost Marketing Using Social Media and Good, Old Common Sense, featuring Colleen Wainwright '83, Principal, Communicatrix
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This event is now sold out. We are accepting a few volunteers to greet guests at registration. You would need to arrive by 6:00PM Please email shm4@cornell.edu
Can you really turn garden-variety online acquaintances into a supportive network who will help you spread a message or build a career? Is there a point to blogging? Do sites like Facebook and Twitter offer the opportunity to extend your brand or are they just a colossal time-suck? Learn the ins and outs of social media, where it intersects with old-skool marketing, and how you can use them in tandem to strengthen your own personal brand.
Colleen Wainwright is a designer/speaker/consultant who started calling herself "the communicatrix" when she hit three hyphens. After writing television commercials for 10 years and acting in them for another 10, she now uses her marketing powers for good, not evil, by showing people how get their messages out to the world with minimal hassle, maximum focus and occasionally, actual joy.
Marketing Makeover Opportunity: Colleen will select two attendees who are registered by January 16th to be offered a Marketing Makeover; from Colleen "I would like to use the online presence and current marketing materials of one or two participants to illustrate some of the principles we're discussing. I promise to be nice, and whoever winds up playing guinea pig should get a little added value from the workshop." If you are interested, just make sure to register for the event by January 16th, if you are chosen, Colleen will contact you. To be considered, include the URLs to your online presence outlets in your Open Mike Comment when registering.
Monday, January 26, 2009
6:30 PM - Reception/Networking
7:30 PM - Speaker/Q&A/Open Mike
9:00 PM - Conclusion
Location:
Writers Guild of America
7000 W 3rd St
Los Angeles, CA 90048
Parking: free underground - garage entrance on Blackburn ( 1 block South of 3rd Street )
Cost: This event is now sold out. We are accepting a few volunteers to greet guests at registration. You would need to arrive by 6:00 PM. Please email shm4@cornell.edu
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CEN LA in partnership with the CCLA presents “Doing Well by Doing Good” Featuring:
Tamar Dolgen '93, Marketing Director, Warner Home Video
Rachel Doyle '05, President of GlamourGals
Tara Roth McConaghy '94, Social Strategy Consultant
Moderated by Ranlyn Tilley Hill, J.D. President, Benevolent Vision
What can you expect from the “Doing Well by Doing Good LA Event?”
· An intimate evening with 40 of your fellow alumni
· An increased understanding of the breadth and power of the nonprofit and social sectors
· An opportunity to hear first hand from fellow alumni who have successfully navigated the sector and made an impact on our world through socially conscious projects or nonprofit ventures
· Inspiration and Motivation!
Monday March 31st
6PM reception & introduction of attendees
7PM presentation
Cost: $30 includes reception, ample parking available, limited to 40 attendees. Tara’s home holds 40, thus our priority is to include alumni first, guests may join the wait list with an email to mpr13@cornell.edu. If we have any alumni that would be interested in catering the event, please email shm4@cornell.edu
Location: the Larchmont Village home of Tara Roth McConaghy '94, location provided to registered guests by 3/27/08
About Tamar Dolgen '93, Marketing Director, Warner Home Video
Tamar Dolgen is a Marketing Director at Warner Home Video. She is currently working on two cause marketing projects for the documentary DVDs 11th Hour and Darfur Now. The strategy is to offer a low price to make the DVD accessible to the mass market in order to educate them on social issues, donate a percentage of profits to charity and use eco-friendly packaging. Tamar has BA in Government from Cornell and a Master's degree in international relations and international business from The Fletcher School at Tufts University.
About Rachel Doyle '05 President of GlamourGals
Rachel Doyle is the founder and current president of GlamourGals. With almost a decade of management experience, Rachel has expanded GlamourGals to multiple states, creating a network of chapters with almost 1,000 volunteers. She has planned and executed GG national events and international expansion. Ms. Doyle is frequently invited to speak for the nations’ top universities, youth, and professional groups.
About Ranlyn Tilley Hill, J.D. President, Benevolent Vision
Ranlyn Tilley Hill is a graduate of the University of California Los Angeles and Loyola Law School. After completing her legal education in 1991, she represented business, employment and nonprofit clients in civil litigation for seven years.
Despite the demands of an active practice, Ms. Hill found personal satisfaction through pro bono and philanthropic service. In 1992, she founded This Little Light in support of Childrens Hospital Los Angeles. In addition to This Little Light, Ms. Hill served on the founding board of ARIA! in support of the L.A. Opera, and the Gift Acceptance Committee at Childrens Hospital Los Angeles where she was responsible for drafting the Hospital's Gift Acceptance Guidelines.
In 1998, Ms. Hill founded Benevolent Vision, a firm committed to empowering its clients to further their missions by providing counsel, consulting and strategic planning for nonprofit organizations, individual donors, and corporate and private foundations. Through the provision of these services, Ms. Hill and her staff enable their clients to better serve their beneficiaries and turn their visions into realities.
Ms. Hill continues to serve on the Gift Acceptance Committee at Childrens Hospital Los Angeles and is active in Circle of Light, an extension of This Little Light. She also lectures frequently on a variety of subjects affecting the nonprofit community and serves as private counsel to nonprofit executives and board members on leadership issues. Ms. Hill has been nominated for "Founder of the Year" by the Association of Fundraising Professionals and for the Los Angeles Business Journal's "Women Who Make A Difference 2002" award.
Tara received a bachelor’s degree in English at Cornell University. She completed her master’s degree in business administration at Oxford University’s Said School where she was awarded a Skoll scholarship for her contributions to the field of social entrepreneurship.
| Airline & Airport Business Models featuring Tom Trenga '86, VP Revenue Management US Airways and Patrick Murray '89, Vice-President of Brand Portfolio and Concept Development, SSP-CHS. Airlines and Airports both can seem to defy all laws of practical economics at times. But when viewed from behind the curtains there is a method to what can seem like madness. The complex business of safely transporting millions of passengers is a daunting way to make money. At this event we'll feature two alumni who know just a little bit more than the average consumer about the way it all works. Tom is from the airline side where he manages the complex mix of product pricing and promotion to best yield their goal of profit and yours of having a satisfying experience. He will discuss a few key trends affecting airlines as well as give a brief explanation of why the man sitting next to you paid $200 less for his ticket. Pat works to build the airport concessions infrastructure. Believe it or not much of the price of that $4 water is going back to your local community who are incented to build restaurants and concessions you'll find appealing. Pat's job is to stock your airport with the brands that makes you go wow. Trenga joined US Airways merger partner America West Airlines in 1996 as a route planning and scheduling analyst. Throughout his tenure with America West he has served as director, Internet distribution, senior director, pricing and tariffs and senior director, yield management. Tom holds a master of business administration from Vanderbilt University, Nashville, Tenn. and a bachelor of arts in economics from Cornell University, Ithaca, New York. Pat Murray '89 joined Copeland's of New Orleans in 1990. Copeland's is an upper-end casual dining restaurant based in New Orleans, with 60 operations in 13 states. There he worked his way up to Senior Vice-President of Operations. In 2005, he took on a new position as the Director of Concept Development for HMSHost. HMSHost is based in Bethesda, Maryland, and is the world leader in airport concessions. It operates in over 90 North American airports (including LAX) and over 200 airports worldwide. As of August 28, 2007, Pat has joined HMSHost Competitor, SSP-CHS, and has a new title of Vice-President of Brand Portfolio and Concept Development. He will be doing the same type of development, but for a new company. Thursday October 4th, 2007 6:00 PM – 9:00 PM Location: Renaissance Montura Hotel 9620 Airport Boulevard Los Angeles, California 6:00 PM - Hors d'oevre Reception/Cash Bar/Networking 7:00 PM - Speaker/Q & A/Open Mike 8:30 PM - Conclusion Cost: $30 including reception |
"Brand Building Through the Media"
with Former CNN & NBC News Correspondent Farland Chang '84, MS '85
In business, we all have a message to deliver and an audience to reach. But what is the most credible, compelling and colorful approach? Having a great story to tell! If a picture is worth a thousand words, then a story is worth a thousand pictures.
From east to west, many top brand names in their early days got off the ground thanks to the power of publicity and word-of-mouth – with virtually no advertising at all.
Consider Google, Apple, eBay, YouTube, Craigslist, Pokemon, Harry Potter, Viagra, Starbucks, Blackberry,The Body Shop, Palm, Red Bull, Amazon, Yahoo! even Wal-Mart and Microsoft.
And from China, look at the success of homegrown brands such as Alibaba, taobao, sohu, baidu, and sina.
Good publicity helps brand names win hearts and minds. That’s because positive media coverage represents credible, third party endorsements. Favorable reviews from trusted sources builds reputations – while follow-up advertising reinforces those reputations. As marketing guru Al Ries notes, Publicity first, Advertising second.
That's why many businesses regard the media as one of their most important “customers.” And as a customer, what does the media want for its readers and viewers? A great story. Such stories feed the audience’s hunger. And can lead to priceless publicity.
Join Emmy Award winning journalist and Cornell alum Farland Chang for this entertaining & interactive presentation featuring video case studies and filled with take-home value.
Some Highlights:
Wednesday, May 16th, 2007
Location: A private beach club in Santa Monica, Registered attendees will receive address information. IMPORTANT - our location for this event has a dress code and you will not be admitted if you don't adhere to it. The minimum requirement is Business Casual.
Men: Collared shirt, slacks and closed-toe leather dress shoes.
Women: Dress, skirt, pantsuit or slacks and blouse, sweater or top and dress shoes.
Unacceptable Attire: Denim jeans, shorts, cargo pants, sweats, tank tops, bare midriffs, excessively revealing clothing or clothing which might be offensive. Hats, visors (women's dress hats are allowed). Shoes: Rubber flip-flops, athletic shoes, men's clogs, sandals and open-toe shoes.
6:00 PM – 9:00 PM
6:00 PM Hors d'oeuvre Reception/Cash Bar/Networking
7:00 PM Speaker/Q&A/Open Mike
9:00 PM Conclusion
Cost: $40 per person includes speaker, hors d'oeuvre reception and parking
"Building Buildings, Building Companies" featuring Matt Witte ’79, Managing Partner, Marwit Capital and "A Look at Milstein Hall" the long-awaited addition to AAP featuring Mohsen Mostafavi, Dean of Cornell University's College of Architecture, Art and Planning
Join us for lunch at the home of Matt Witte ’79, Managing Partner, Marwit Capital. Matt will talk about his career, which has spanned everything from real estate development to private equity and venture capital, and Dean Mostafavi will introduce Milstein Hall.
